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Devlog
Data Measurement Tools
June 08, 2021
by
Reeryte
Marketing analytics are essential for measuring, managing, and analysing the performance of your marketing efforts, so having the tools to measure the marketing analytics is important (Cross, 2018). I...
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Analytics Techniques
June 07, 2021
by
Reeryte
When you are measuring the analytics of your game marketing, there are many ways to measure the analytics. I will be talking about three analytics techniques. Traffic is how much attention your produc...
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Evaluative Measures
May 10, 2021
by
Reeryte
When you are evaluating the effectiveness of your game marketing, there are many ways to evaluate your marketing. I will be talking about three of them. Customer acquisition cost (CAC) is when you loo...
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The Importance of Data Analytics
May 04, 2021
by
Reeryte
Data analytics is an important part of game marketing, it allows you to see if your marketing campaigns were successful and how many potential new customers have seen your marketing campaigns. You can...
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Devlog 6: Player Inventory
April 19, 2021
by
Reeryte
This week, I was working on adding the player's inventory into the game. The first part of adding the player inventory was to make an item database to store the items in the game. The item database wi...
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The Use of Affiliate Marketing
April 16, 2021
by
Reeryte
Affiliate marketing allows you to pay content creators to promote your game or product to a large audience. Affiliate marketing is an effective way to market your game to as many people as possible. T...
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Social Media Marketing
April 14, 2021
by
Reeryte
Social media allows different types of people to connect, communicate and share common interests with the world. Social media can increase your chances for your content to be seen by a large audience...
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Mobile Marketing Techniques
April 08, 2021
by
Reeryte
Mobile marketing is one way to advertise to your target audience and it is one of the best ways to market your game because most people will have a mobile device on their person. Mobile marketing can...
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Devlog 5: Items Pickups
March 28, 2021
by
Reeryte
This week, I was working on adding item pickups into the game. The first part of adding item pickups to the game was to create a base item pickup class, so I can use inheritance to make the item picku...
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Email Marketing Techniques
March 28, 2021
by
Reeryte
Email is one way to advertise to your target audience. It is one of the most popular forms of marketing out there. Emails can feel obsolete in the present-day due to social media, but emails can be a...
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Devlog 4: AI and NavMesh
March 21, 2021
by
Reeryte
This week, I was working on the AI for the game. The first part of adding AI to the game was getting a NavMesh, so the AI can navigate the level. A NavMesh is a navigation mesh that is used to define...
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Web Marketing Techniques
March 18, 2021
by
Reeryte
Advertising your game on a website because distributing it over through a website is low cost and can reach a wide audience. I will be covering three different techniques of web marketing that can be...
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Devlog 3: Added Player Health & Hunger
March 14, 2021
by
Reeryte
This week, I was focused on added health and hunger to the game. The health works by using a variable to easily visualise the player's health, I also used a variable to visualise the player's hunger...
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The Use Of Target Market Research
March 14, 2021
by
Reeryte
Target audience analysis is important for any marketing strategy to be successful. The target audience for your game can be defined by demographics and psychographics. Demographics are the types of ch...
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Devlog 2: Added the Basic First-Person Controller
March 07, 2021
by
Reeryte
This week, I was focused on getting the player to get a first-person controller in the game. The two most important parts of the first-person controller are the player movement and the camera movement...
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Three Common Objectives of Digital Media Marketing
March 07, 2021
by
Reeryte
For the marketing campaign to be successful, it is important to set specific marketing objectives to give you something to strive towards and keep you on the right path. I have identified three object...
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Devlog 1: Project Setup and Created Itch.io Page
February 28, 2021
by
Reeryte
The first thing I did this week was setting up the Unity project, I created the Unity project and imported the packages that I will need. The next thing I did was that I set up my source control using...
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The Importance of Digital Marketing
February 13, 2021
by
Reeryte
For my college graded unit project, I am developing is a 3D first-person survival game “Jurassic Survival”. The game is being developed using Unity. The player needs to find time machine parts aro...
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