Affiliate marketing allows you to pay content creators to promote your game or product to a large audience. Affiliate marketing is an effective way to market your game to as many people as possible. The content creators who will play your game will have a large audience with the same interests. Paying content creators to promote your product, will put it in front of many potential users that could fit your target audience.

You should do some research on your competition and find the email addresses of YouTubers who have covered games like yours. Craft a compelling subject line that tells the creator your game’s unique selling points. You should tell the creator why they should cover your game and tell them about the game. Attach some screenshots of the game within the email and make sure that the screenshots are good. Some developers can get tripped up here by being too close to the game, so they will be blinded to the truth and think the screenshots are good when they are not. The final thing to do is to give the creator a link to download the game or give them a key to access the game. (Doan, 2017)

An example of this in action is a YouTube video from the creator Call Me Kevin:  https://www.youtube.com/watch?v=3kXMprIt5_E (Call Me Kevin, 2021)

The creator of this video made it clear that the video was a paid promotion, this was done by adding the sponsor in the description and saying that the video was sponsored at the start of the video. It is important to disclose that the video is a paid promotion for legal reasons. If this is not done you could be deceiving the creator's audience and you could be in some legal issues.

Bibliography

Doan, D., 2017. Here’s how to get YouTubers and streamers to actually play your indie game…. [online] Medium. Available at: [Accessed 16 April 2021].

Call Me Kevin, 2021. Fall Guys Season 4 is incredible. [online] Youtube.com. Available at: < https://www.youtube.com/watch?v=3kXMprIt5_E > [Accessed 16 April 2021].