Email is one way to advertise to your target audience. It is one of the most popular forms of marketing out there. Emails can feel obsolete in the present-day due to social media, but emails can be a very effective marketing tool when they are done correctly. I will be covering two different techniques of emails marketing that can be used in marketing a game or product.

The content of the email is important to make emails an effective way to market because it is personal and accessible. It is important to get the potential audience to give you their email address, so you can market the game or product directly to them. You can see why email marketing can be effective in marketing your game or product, and why so many people go and learn how to write content for email marketing. The content of the emails should be relevant to the target audience. The content should tie into the product you are trying to sell to them. The worst thing you can do is to spam your audience with pointless emails. They will likely unsubscribe, and you could lose some potential customers. You should only send out emails when you have important information and do not send out emails just to send one out. (McCoy, 2016)

Personalization in email marketing is to target an email campaign to the specific subscriber by using the data and information that you have about them. The types of information that could be used are their first name, age, gender, place of residence, or education. Personalising emails to the target audience of your game is an effective strategy because people like being treated as and addressed as individuals. (The Ultimate Guide to Personalized Email for Every Marketer, n.d.)

Email Sign-Up: https://mailchi.mp/7d4dc8876ea2/reeryte

Bibliography

McCoy, J., 2016. How to Write Content for Email Marketing | Express Writers. [online] Express Writers. Available at: <https: expresswriters.com="" how-to-write-content-for-email-marketing=""> [Accessed 22 March 2021].</https:>

Campaignmonitor.com. n.d. The Ultimate Guide to Personalized Email for Every Marketer. [online] Available at: <https: www.campaignmonitor.com="" resources="" guides="" personalized-email=""> [Accessed 22 March 2021].</https:>