Marketing analytics are essential for measuring, managing, and analysing the performance of your marketing efforts, so having the tools to measure the marketing analytics is important (Cross, 2018). I will be talking about some of the data measurement tools to measure analytics techniques.

SurveyMonkey is a survey software and with SurveyMonkeyCX, you can get the actionable insights you need to grow your business. SurveyMonkey has all the capabilities you need to collect, understand, and act on customer feedback. SurveyMonkeyCX has quick, clean, branded CX surveys to keep your customers happy while you collect the data you need. It has responsive emails and surveys. Flexible data collection empowers you to build the NPS program you want and need (Cross, 2018).

MailChimp is an email marketing analytics tool that helps you find your audience, engage your customers, and build your brand so you can sell more. MailChimp is the world’s largest email marketing automation platform and helps users to create email campaigns that best suit their message. It has pre-built marketing automation and has three advertising channels to reach your audience. You can get reports to show you how well you connect with your audience and how much money you are bringing in. You can use MailChimp for free with limitations (Cross, 2018).

Google Analytics offers powerful and integrated measurement tools for the largest enterprises. You can turn insights into action, and you can get better results across your websites, apps, and offline channels with Google Analytics. It has integrations between Google Analytics 360, Salesforce Sales Cloud, and Salesforce Marketing Cloud. Digital analytics tools for analysing data in one place to get a better understanding of the customer experience. You can share insights across your organization. You can access Google’s proprietary audience data and machine learning capabilities to get the most from your data (Cross, 2018).

Bibliography

Cross, A., 2018. NGDATA | The Best Marketing Analytics Tools. [online] NGDATA. Available at: <https: www.ngdata.com="" best-marketing-analytics-tools=""> [Accessed 8 June 2021].</https:>